Graphics Award Winner 2011: Homemade is Best, Forsman & Bodenfors for IKEA
Nominated for Designs of the Year Graphics Award 2011
Brit Insurance Graphics Award 2011: Homemade is Best, Forsman & Bodenfors for IKEA
Swedish Interactive graphics agency Forsman & Bodenfors were nominated for the Graphics Award by David Kester for their Homemade is Best cookery book and iPhone app produced for their multinational client of 15 years, IKEA. As part of a larger marketing campaign for Swedish brand, Forsman & Bodenfors realised that excitement for a new IKEA kitchens could be harnessed by influencing the consumers idea of life within it.
A colourful, visually exciting introduction to Swedish baking, Homemade is Best presents 30 recipes in an innovative new fashion. Taking inspiration from Japanese minimalism these carefully composed graphic still lifes bring the ingredients centrestage, the result being a playful new look at the traditional presentation of cookery.
Art directors: Christoffer Persson, Staffan Lamm
Copywriter: Fredrik Jansson
Photographer: Carl Kleiner / Agent Bauer
Stylist: Evelina Bratell
28th February 2011