Fashion Award Winner 2011: Uniqlo +J
Nominated for Designs of the Year Fashion Award 2011
Brit Insurance Fashion Award 2011: Uniqlo +J by Jil Sander for Uniqlo
+J, the affordable collection by eminent German designer Jil Sander for Japanese high street retailer Uniqlo, was met with critical acclaim when launched in October 2009. Autumn/Winter ‘10, as nominated for this year’s Fashion Award by Paula Reed; “set a new standard for accessible luxury” offering impeccably tailored basics to the masses by the designer noted for her reductionist, minimalist styling.
‘+J concentrates on a well fitted, sculptured cut, quality materials, careful detailing, and an overall subdued sophistication. Once you establish such a key wardrobe, you will find that the rest is easily combined. A beautiful coat or a white shirt works with almost anything, but actually needs almost nothing else. I called the ideal I have in mind, uniforms for the future’
Jil Sander, 2010
28th February 2011