Karsten Schmidt and Wieden + Kennedy London - Onedotzero Adventures in Motion Festival Identity, UK
Nominated for the Brit Insurance Interactive Award 2010
Designed by wieden + kennedy and Karsten Schmidt, PostSpectacular
Creative Directors: Tony Davidson, w + k london and Shane RJ Walter, onedotzero.
Creative Team: David Bruno, Tom Seymour, Karen Jane, Eze Blaine and Sermad Buni, w+k London
The concept for the adventures in motion festival identity was to harness online conversations stimulated by onedotzero’s global community, uniting these to create the identity itself. Specially produced generative
software creates a ‘living’ identity from which all visual communication is born. It can be paused to create print assets or recorded to create film assets. It also ran live as a 50m interactive digital installation for the launch at the BFI Southbank. The open source software is freely available to download and adapt. As a result, the identity continues to evolve for the full duration of the festival’s international touring.
15th February 2010