Min-Kyu Choi - Folding Plug, UK
Nominated for the Brit Insurance Product Award 2010
Designed by Min-Kyu Choi
Min-Kyu Choi’s folding plug revisits the design of the standard UK electrical plug, which has remained largely unchanged since its introduction in 1947. Infuriated by having to carry around bulky UK plugs thicker than his laptop, Choi developed a system that folds down to a width of just 10mm.
The product is such an elegant and useful design it will surely find a much larger market than the travelling population it was created for. Choi has also expanded the concept to include a three appliance multi-plug and USB charger, allowing the use of multiple devices while still only taking up the space of a single traditional plug.