Jason Bruges Studio for WWF - Panda Eyes, UK
Nominated for the Brit Insurance Interactive Award 2010
Designed by Jason Bruges Studio for WWF
Designed for Pandamonium – the WWF campaign that asked leading artists and designers to create new works based on the famous panda collection boxes – Panda Eyes was originally displayed in a window of Selfridges before being auctioned by Christie’s for the WWF. Jason Bruges Studio created an artwork consisting of 100 rotating captive pandas that detect a viewer’s presence and unanimously track human movement.
Rotating towards the viewer, their confrontational stare is slightly unnerving, urging viewers to consider their impact upon the environment. The pandas are controlled by servo motors, which rotate at precise increments. Linked to an ARM microprocessor, their position changes according to a live image feed from a thermal camera mounted overhead.