Designs of the Year

Daniel Charny - The Incidental, Milan Furniture Fair and London Design Festival, Italy and UK

Nominated for the Brit Insurance Interactive Award 2010

Concept and creative direction by Daniel Charny, From Now On
Commissioned and produced by: British Council, Arts & Architecture
Project development and design: BERG, Åbäke
LDF version design team included: Jérôme Rigaud, Bannocks&Hill

Commissioned by the Architecture, Design, Fashion team at the British Council, The Incidental is a community-generated website and news pamphlet created by and for the design community. It was developed as a new service replacing the traditional gallery exhibition model, the fruit of a rich collaboration between curators, writers, digital and graphic designers. First launched for the Milan Furniture Fair in April 2009, it reached an estimated 20,000 people from over 50 countries, offering opinion, reviews, news and recommendations by tapping into people’s reactions to their experiences of the fair.

During the 2009 London Design Festival The Incidental included an open-house publishing base, encouraging people to drop by, record comments, tweet, email, text, or use any other forms of communication to add to the user-generated content. This was then distributed through the four editions, daily redesigned, self printed, folded and packaged.

Daniel Charny

The Incidental